New Zealand Apples - Patriotic Poster - circa 1930s
Look, I still don't think you've got the picture: eat more apples, it's the patriotic thing to do. Now be a good Kiwi and eat up! Indeed, it's the right British thing to do! 'nother, apple?!
Poster for National Patriotic Apple Show held in Auckland, May 1918.
You needed more than a case of apples to maintain your health on the battlefields of the Somme, Ypres, Verdun and the like. You were too worried about a fatal case of lead poisoning to give a fig (mixed metaphor) about an apple a day keeping the doctor away. Besides, a fresh apple was likely nowhere to be found.