Arthur Yates & Co Calendar Girl, cover, 1946
It was long a marketing custom of many businesses in New Zealand to issue a calendar shortly before year's end to extend season's greetings and generate a measure of goodwill. Sometimes households experienced an embarrassment of riches, quite what would they do with all these calendars? Arthur Yates & Co was one such company that produced an annual calendar, an example of their 1946 calendar cover is pictured above.
